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Position your web

Internet is now one of the biggest means of publicity People have changed their traditional methods to search information. Before, people used nearly exclusively the yellow pages and similar; but these methods have given way to internet search engines, where in a matter of second one can find the information sought.

Despite this ability to obtain the information in mere seconds,  in most cases the amount of such information is staggering up to a point where the user only consider the first links he finds, that is why web positionning is so imporant but, what is web positioning?

Web positioning is the key to the visibilitty of any business on the internet To be well positioned in the main search engines allows to virtually reach the whole targeted market, constituting the first and most important activity of web marketing.

More than 90% of the visits from search engines come from the results on the first page.

A SEO work tries to adjust the information and structure of the web pages so they appear in the first positions as a result of a web search To obtain good results it is imperative to know the SEO practices and to have the necessary experience to execute said practices correctly, that is, to be able to count with a professional SEO service.

SEO practices

Some practices to consider in SEO projects are:

• Analisis, definition and revision of the business' key words
• Study of rival web pages and assess the web ranking status
• Audit and re-engineering of the source code.
• Key-word density
• Link density (external and internal links, reciprocity...)
• Friendly URLs.
• xhtml validation according to W3c.
• Validation of css style sheets.
• xml and urllist sitemaps creation.
• Web accessibility
• Signing into the maing search engines
• Signing into web directories
• Analysis and re-engineering of the web redirections
• ...

Here in Euskotec Systems we make all these tasks Each positioning project is made of a series of common practices and a tailored, personalized part so that every business will be visible in its context from every web search engine.